Young People Hop on the Bus for Alcohol Advice at Footy Tournament

READING’S FIRST Stop Bus will be supporting Reading Football Club’s Kicks Project tournament on Tuesday 25th October.

The football tournament, during the October half term, will engage with up to 100 young people age 10 to 19 from the Reading area.

The event is taking place at the Madejski Stadium between 10am to 1pm. There will be prizes for winners and runners up. Each young person will play in around 5-6 games before the knockout part of the tournament.

The Community Alcohol Partnership (CAP) is partnering the event and has contributed £500 towards its running. Council officers will be attending the day on the FIRST Stop Bus. In between the games, officers will be providing alcohol awareness sessions to the young people taking part.

The advice will concentrate on the importance of staying safe, if choosing to drink; whilst highlighting the alcohol units in each drink, the effects alcohol have on the mind and body and the health risks associated with drinking alcohol.

Cllr Paul Gittings, Reading’s Lead Member for Sport and Consumer Services, said: “I’m delighted we’ve been able to partner with The Community Trust at Reading FC to support this tournament. It provides an excellent opportunity to raise awareness of the dangers of alcohol. It is vital positive messages about health and well-being, and the responsible use of alcohol, are brought home to young people.”



The media are welcome to attend the event at Madejski Stadium between 10am to 1pm. Photos will be available after the event on request.

For more information on the tournament, contact Richard Witt, Social Inclusion Manager The Community Trust at Reading FC (0) 118 907 2152 or email

Or visit

Reading Football Club Kicks Project

The Community Trust at Reading FC offers a safe environment to care for, develop and educate the disadvantaged or at risk young people within the Reading and surrounding areas.

We aim to significantly increase the involvement of disadvantaged and vulnerable young people in our community with a number of diverse activities and projects.

Reading FC Community Trust is a registered charity and is the community arm of the football club, engaging, developing and educating young people within various community groups within the local Reading and surrounding areas, delivering a range of sessions through 5 main activity pillars – Health, Education, Social Inclusion/Community Cohesion, Sports Participation and Recruitment.

Using the appeal of football and the power of professional clubs, the KICKS Project works in some of the most disadvantaged communities across Reading Borough to create safer, stronger, more respectful communities through the development of young people’s potential. The aim is to stage four educational football tournaments that will focus on Alcohol Awareness.

Victoria Nickless

For media enquiries about this release email or call 0118 937 3957