Shoppers Urged to Vote for Reading’s New Adopt-a-Street Scheme

Liz TerrySHOPPERS are being urged to cast their vote for a new community clean up scheme in a competition which could scoop the initiative £12,000.

The Adopt-a-Street project aims to encourage residents and community groups to improve and maintain the appearance of their neighbourhoods with the support of the council.

Reading Borough Council put forward the initiative for the Tesco Bags of Help scheme and was selected as one of the three finalists in the region.

Shoppers are being invited to vote in-store for their favoured scheme between 31st October and 13th November. The project with the most votes will receive £12,000 while those placed second and third will receive £10,000 and £8,000 respectively.

Adopt-a-Street gives individuals and community groups the chance to take part in regular locally-organised community clean-ups in their areas. The council will supply materials, such as litter bags, gloves, litter pickers and high-vis jackets and then collect any litter and materials afterwards. This will be in addition to the council’s routine street cleaning operations.

Adopt-a-Street signs, with the names of the adopters, will be presented and installed in streets where neighbours have successfully participated in the scheme.

Similar projects have been very popular in neighbouring authorities, including Wokingham and Woodley, and Windsor and Maidenhead currently have more than 1,000 volunteers including individuals, schools, businesses and community groups.

An unprecedented number of individuals and local groups expressed an interest in becoming more involved in local clean-ups following the Reading RESCUE spring clean-up in March. Adopt-a-Street will help facilitate that interest.

The bigger the grant received from Tesco, the more neighbourhood groups the council will be able to support. Tesco shoppers will be given a token at the check-out in store which they can use to vote for their favoured scheme.

Councillor Liz Terry, Reading’s Lead Member for Neighbourhoods, said: “The Adopt-a-Street scheme will enable residents to work with the council to make their neighbourhoods cleaner and greener places to live, work and play.

“I know from the community clean-ups I have attended that a group of people working together can achieve a lot and they also help neighbours to get to know each other and promote a sense of pride in their area.

“I would urge Tesco customers to vote for the Adopt-a-Street scheme over the next fortnight to give as many Reading residents as possible the chance to take part in this exciting new project.”

NOTES TO EDITORS

1,248 organisations from Tesco’s 416 regions up and down the UK will receive a share of the Bags of Help fund.
The initiative is supported by money from the 5p charge levied on single-use carrier bags.
More than 2,800 groups up and down the country applied for grants from the scheme. These were whittled down to three in each of Tesco’s regions.
For more information please visit: www.tesco.com/bagsofhelp

David Millward

For media enquiries about this release email david.millward@reading.gov.uk or call 0118 937 4289